NEW CITY—Rockland County Executive Ed Day and Community Development Director Alexandra Obremski announced on April 24 the launch of the county’s “Keep Rockland Home” affordable housing campaign at the fourth annual Rockland County Housing Forum.

“Keep Rockland Home.” is an initiative committed to breaking down the stigma around affordable housing by showing what it truly is: safe, quality and accessible homes for residents across the board, county officials stated.

“Our county is in a housing crisis and despite the need to increase supply, affordable housing developments face resistance due to the stigma surrounding them,” County Executive Day said. “This campaign aims to not only dispel those rumors but remind residents of the value that those who qualify including seniors, college graduates, teachers, essential workers, first responders, and more, bring to our community.”

This year’s Housing Forum event featured a keynote speech from Nora Madonick, the CEO of Arch Street Communications, which is leading the Keep Rockland Home. marketing campaign. “Keep Rockland Home. aims to explain the affordable housing issue in plain language, humanize the importance of attainable housing with real stories of real people in Rockland, and underscore the benefits everyone in Rockland gains when people have access to safe, affordable housing,” said Ms. Madonick.